Nobody wants to visit a business that’s half empty, and slow days affect team morale; a salon membership will fill the dead periods, quickly replace cancellations and keep the atmosphere buzzing.
02. NEW CLIENTELE
A system that increases footfall is any business owners dream come true, a salon membership utilizes discount mentality, without giving a discount. You’ll have new clients queuing at your door.
03. BREED LOYALTY
Being part of a gang, encourages members to work cohesively on any given task. Want a shout out about your new product, social media share, service reviews… ask your new members to do it; you’ll be amazed at the response rate.
04. REDUCE DOWNTIME
Sshh! Don’t tell them we said so but a salon membership not only reduces lulls, when staff have nothing to do, but it eradicates them. A blowdry club will easily bring your team efficiency to between 90 and 100% without breaking a sweat!
Taking on a new staff member is a huge financial commitment to any business and very rarely, can the new member of the team be guaranteed cost effective in the first few weeks. Except when using salon membership of course.
06. CONSISTENT INCOME
Running a business is a roller coaster, and can make you long for the days of a monthly salary. But don’t despair… a subscription membership does just that, it pays you a consistent,measurable income, every month, all year long.
The Salon blocs coaching course is broken up into
10 X 30 minute videos + supporting digital literature + MARKETING GUIDE.
Learn how to create, launch and market; a successful, profitable and effectively run salon membership.
Introduction by Emma & Matthew
With over 10 years in the salon, and marketing industry, Emma and Matthew Hellier have created a salon business that now, requires hardly any of their time to run - which they do mostly from the other side of the world.
Introduction to a blowdry club.
Learn exactly what a blowdry club is, and importantly; what it is not. You will be introduced and guided through the pros and cons of different memberships, helping you to understand the best one for your business.
What you need to run a membership.
When starting their own salon membership, BLOCS creators and salon owners, tried and tested every different way to manage their club. Learn from their experience, mistakes and successes.
Due to the success of businesses like Netflix and Spotify, more and more companies are turning to the subscription business model to generate new revenue -the way we pay for services is changing (keep up!)