• what is a blowdry club?

    and how will it benefit my salon?

  • When we talk about a blowdry club what we really mean is a salon subscription which allows it's paying members access to UNLIMITED monthly blowdries for a single monthly fee.

     

    The simplicity is what's important. A Blowdry club is not a "book 6 get the 7th free" nor is it a "pay upfront and get 20% off" and it is most certainly not a reckless discount.

    RUNNING A SALON...OR A ROLLER COASTER? - WE KNOW HOW TO SOLVE THAT!

    "UNLIMITED" IS SCARY, BUT HUGELY PROFITABLE IF THE BUSINESS ENFORCES STRICT RULES TO CONTROL OVER-USE.

    Let's think about that for a second, because as a salon owner "UNLIMITED" sounds scary - BUT UNLIMITED SELLS!

     

    Unlimited appointments for a single fee is a bold statement which, for the client oozes value for money.

     

    So why not buy 6 get one free? or bulk buy?

     

    Well, firstly they don't sell well - it's complicated - How many do I need to buy? - when do I get my freebie? - How much do I have to spend? - how much do I save?

     

    Secondly, these structures only entice the client who would have had 7 blowdry appointments anyway, and so has just got themselves a discount - nothing more.

     

  • WILL A SUBSCRIPTION MODEL WORK IN MY SALON?

    Traditionally salons do not provide services in a subscription model, in fact not many service industries do, but the subscription model is used to turn huge profits, all over the world, even in fields you wouldn't have thought possible just a couple of years ago.

     

    Due to the success of businesses like Netflix and Spotify, more and more companies are turning to the subscription business model to generate new revenue, and with new ideas popping up all the time and all the survey's saying that users prefer to pay a subscription rather than one off; NOW is the time to start yours.

    BLOCS creators have developed the unlimited membership structure over the course of 3 years; perfecting it until it was right - No other structure is as profitable, popular or sustainable as this.

     

  • The subscription model has continued to grow in popularity through 2019-20, whereas in regular pay as you go businesses, customer acquisition costs are up more than 50% and willingness to pay for repetitive services has declined steadily for the past five years.

     

    So there's never been a better time to start capitalizing on your customer relationships through subscription.

     

    And it's not going away any time soon.

     

    According to a survey by McKinsey & Company, 46% of your customers already pay into a subscription service company.

     

    Half of your clients already know how to use a subscription service - you don't need to convert them.

    broken image

    "SockInABox" sock subscription business where members pay monthly for a new delivery of socks!

  • SO PAY AS YOU GO IS GETTING HARDER... BUT WHY SUBSCRIPTIONS?

    1

    SIMPLICITY

    A subscription model simplifies the salon's processes and makes it very easy for both clients and the salon owners to "pre-book" their appointments.

     

    This adds to the productivity of the business, since the time and effort required in appointment booking and bill taking is saved.

     

    The customer knows the payable amount in advance and this enables them to plan their budget.

     

    The revenue predictability of the salon also increases and the business can gauge this accurately.

    2

    LOYALTY

    A subscription model ensures that the salon is retaining a larger number of clients on a consistent basis.

     

    The model gives an opportunity to upsell and increased revenue opportunities from the existing clients.

     

    Knowing the clients for a long period of time and solving their queries helps in coming up with solutions more suitable for them and the salon.

     

    Since the scope of value addition stays throughout the clients life cycle, the salon gets consistent opportunities in growing the revenue on every visit.

    3

    MARKETING

    The subscription model ensures that the clients can be reached out to and engaged with on a regular basis.

     

    E-mail and messaging campaigns ensure upselling and cross selling opportunities.


    Knowing preferences and usage behaviours of customers regularly helps salons strategise their social and content marketing campaigns accordingly.

     

    Getting testimonials of regular subscribers and adding them to the website helps improve the salon image and gain more clients for the business.

    4

    CASH FLOW

    A subscription model offers much higher payment safety for your salon business.

     

    Through the use of BLOCS, automatic online payments as well as, safeguards to non-payment, regulates the flow of payments for your services.

     

    This ensures not just regularity of business but also the cash being generated from it.

     

    The subscription model, combined with an automatic online payment gateway, such as BLOCS, provides overall increased stability to the salon, not otherwise achievable through an a la carte system.

  • ready to start your salon membership?

    Start earning an extra, reliable, consistent income from your salon.

  • GET IN TOUCH

    We are always available when you need us, but where we are changes all the time as we travel, our base however will always be in our own salon on the South Coast Of England.

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