Is there any training on how to run a Membership?

Yes, we have a short easy to follow video training guide, led by Emma, on how to run a Salon Membership, as well as an in depth Salon membership Launch Guide written by Matthew. Both can be accessed in the Members Section following purchase.

How much does it cost to run a blowdry club?

Let's start with the cost of a single blowdry; water, product, electricity and laundry. (We exclude staff time in the calculation because we only allocate team members if they are working that day.) For our salon, this adds up to just 40p per blowdry. On average our members visit four times per month; even "unlimited" has restrictions to prevent over-use. Additionally, using SalonBLOCS software 10% is deducted from the subscription fee. Therefore a club such as our own, at £40 per month costs £6 per member, per month - leaving a profit of £34 - and we have 40 members.

What if members book an appointment everyday?

It's simple; they wont because they can't. We suggest that with an unlimited salon membership, members should be restricted to 2 bookings at one time. They may have unlimited appointments per month, but these can only be pre-booked 2 in advance. This rule prevents over-booking as members are forced to wait until they have attended one of these appointments, before booking the next. Better still, many members have a date in the the month when they need to guarantee an appointment. They will then book this date, and only have 1 booking to play with. This is just one of the BLOCS rules.

Will a Salon Membership work for my salon?

A SalonBLOCS membership will work for any salon wanting to fill spaces, attract new clientele, breed client loyalty, reduce staff downtime, alleviate recruitment costs, and drive a solid, consistent income. Any salon can run a successful SalonBLOCS membership following our coaching plan. Even brand new salons can launch their clubs from day one, or established businesses can drive additional profits, and compliment their existing services with a subscription membership. We advise that Salons wanting to add a membership to their business should have at least one member of employed staff.

How will I make extra revenue, and how much?

Apart from the reliable, consistent income from subscriptions, an unlimited membership will: 1. Fill empty spaces. 2. Bring in new clientele. 3. Breed loyalty among your members. 4. Increase staff productivity. 5. Reduce the financial impact of recruitment. 6. Make upselling easy. A worry some salons have, is whether the membership will effect existing services; could you lose income from regular blowdry clients? The answer is no, the restrictions placed on the membership will not suit those clients wanting the freedom of an a la carte service. Click below to calculate your clubs revenue.

Will I risk losing my regular blowdry service clients?

How do I promote and market my salon membership?

Using our marketing guide and support package, salons easily and effectively promote their memberships via social media, website and online directories as well as marketing their clubs through traditional methods like window display, leafleting and networking. Those who choose to purchase the Salon Membership - Training + Software package will also receive the Marketing Materials Package which includes: 1. Window Stickers. 2. Posters. 3. Leaflets. 4. Business Cards.

What is an Unlimited Blowdry club?

When we talk about a blowdry club what we really mean is a salon membership scheme which allows it's club members access to UNLIMITED monthly blowdries for a single monthly fee. The simplicity is what's important. A Blowdry club is not a "book 6 get the 7th free" it's not "pay upfront and get X% off" and it is most certainly not a reckless discount. "UNLIMITED" IS SCARY, BUT HUGELY PROFITABLE BLOCS creators have developed the unlimited membership structure over the course of 3 years; perfecting it until it was right - No other structure is as profitable, popular or sustainable as this.