When we talk about a blowdry club what we really mean is a salon subscription which allows it's paying members access to UNLIMITED monthly blowdries for a single monthly fee.
The simplicity is what's important. A Blowdry club is not a "book 6 get the 7th free" nor is it a "pay upfront and get 20% off" and it is most certainly not a reckless discount.
RUNNING A SALON...OR A ROLLER COASTER? - WE KNOW HOW TO SOLVE THAT!
"UNLIMITED" IS SCARY, BUT HUGELY PROFITABLE IF THE BUSINESS ENFORCES STRICT RULES TO CONTROL OVER-USE.
Let's think about that for a second, because as a salon owner "UNLIMITED" sounds scary - BUT UNLIMITED SELLS!
Unlimited appointments for a single fee is a bold statement which, for the client oozes value for money.
So why not buy 6 get one free? or bulk buy?
Well, firstly they don't sell well - it's complicated - How many do I need to buy? - when do I get my freebie? - How much do I have to spend? - how much do I save?
Secondly, these structures only entice the client who would have had 7 blowdry appointments anyway, and so has just got themselves a discount - nothing more.
WILL A SUBSCRIPTION MODEL WORK IN MY SALON?
Traditionally salons do not provide services in a subscription model, in fact not many service industries do, but the subscription model is used to turn huge profits, all over the world, even in fields you wouldn't have thought possible just a couple of years ago.
Due to the success of businesses like Netflix and Spotify, more and more companies are turning to the subscription business model to generate new revenue, and with new ideas popping up all the time and all the survey's saying that users prefer to pay a subscription rather than one off; NOW is the time to start yours.
BLOCS creators have developed the unlimited membership structure over the course of 3 years; perfecting it until it was right - No other structure is as profitable, popular or sustainable as this.
The subscription model has continued to grow in popularity through 2019-20, whereas in regular pay as you go businesses, customer acquisition costs are up more than 50% and willingness to pay for repetitive services has declined steadily for the past five years.
So there's never been a better time to start capitalizing on your customer relationships through subscription.