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Step 7. Get testimonials & follow our marketing plan

Your Membership should be well underway now and you should have your facebook group setup and running for all your members - now it's time to leverage them!  

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Now we want to use the club members we have to gain more, through facebook recommendations.

Invite your members to leave you a fantastic recommendation OR post and tagged your page, with after photo following one of their services. Most importantly they must use #JoinOurClub and your new own unique hashtag:

For example:

#[SALONNAME]Member #JoinOurClub

(sentence case is important for text to speech)

If they recommend you or post a selfie, tag you in it and use the hashtags - they get a free treatment at their next membership appointment.

BUT WE NEED TO MAKE IT REALY EASY!

So pin a post to the top of your group which says:

Want to make your next appointment even more luxurious?

 

RECOMMEND US at [facebook link to your page reviews] or if you have already; POST A SELFIE after your appointment.

 

You must TAG the Salon and USE OUR HASHTAGS:

#[SALONNAME]Member #JoinOurClub

 

Then POST A SCREENSHOT back in this group, to win a [treatment description] on your next club appointment.

Include a club marketing image or feel free to use our animation below:

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Download the animation HERE

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Congratulations - you have now completed the launch of your new membership!

We hope that you will continue to have every success with it - now remember that your club is not like taking on a new product line, it's important that you keep talking about it and are still emphasizing it's importance to both your clients and team in 2, 6, 12 months time.

If you get this right you can expect your club to generate upwards of £10,000 extra revenue in the next year - and we are here to help you do exactly that, if you need any advice or help please get in touch.

Good luck!

Matthew and Emma Hellier - Creators of the Original Unlimited Blowdry Club

Now Continue to use your club members as a source of marketing material alongside our Marketing plan found HERE

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1. Introduction to BLOCS
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Step 6. Create a Facebook Group
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